Client Testimonials
“Because of your work I’m now getting more calls in one week then I’ve had in the last six months.” – T. French, Production Realty . . . . . . . . . . . . . . . . “I am thrilled with what you put together. I’m ecstatic about it. It’s really well done and well thought out. The swiftness and integrity in which you work is such a testimony. Thank you, Bill.” – Kim Clement, Kim Clement Ministries . . . . . . . . . . . . . . . . . . . . . . . . . . "I hired, on two separate occasions, Bill to create corporate images and brand identities for two software companies that I founded. In each case, Bill did an incredible job, crafting the perfect identities to compete in our chosen markets. I, my employees, and our shareholders (and later, two acquiring companies) were thrilled with the results. Bill brings an almost frenzied passion, impeccable integrity, and an incredible portfolio of experience to the art and science of brand building that I’ve never encountered anywhere else in all my years in business. And, he’s just plain fun to work with! If you’re looking to create marketing communications that produce real results, I cannot recommend Bill highly enough! – F. Andy Seidl, Partner at Advantary llc, Serial Entrepreneur, Software Innovator, Technology Business Advisor, previous President and Co-founder of MyST Technology Partners, Inc., Genitor Corp., and Seidl Software, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . "I can't even believe how awesome these are. The amount of work you did for me is unbelievable. Thank you so much. Wow! – Amy Gilpin, Associate Broker, ABR, SRES, REALTOR®, Manager . . . . . . . . . . . . . . . . . . . . . . . . . . "You have this uncanny ability to take my vision and turn it into something more wonderful than I imagined. Your talent and good natured disposition always make it a pleasure to work with you." – Tom Ervin, Publisher . . . . . . . . . . . . . . . . . . . . . . . . . . "Don and I were talking about how your wonderful advertising words wrote a check of such excitement that we had a hard time making product that would fill the bill!! We both know that you was, and still are, one of the best (in advertising/branding)." - Pat & Don Wheatley [retired and previous owners of America’s No. 1 selling truck bed covers: Extang] . . . . . . . . . . . . . . . . . . . . . . . . . . "Results don’t adequately describe what he has done for us, but results he certainly has achieved." – Wade Burleigh, Executive Director, First Century Ministries . . . . . . . . . . . . . . . . . . . . . . . . . . “William is an exceptionally talented visionary of a company or product's brand positioning in the market. I highly recommend his services to anyone looking for high-value improvement in product positioning or campaign effectiveness, through collateral material creation, website design, or online/offline promotions.” - Richard Borer, Strategic Marketing Manager / Enterprise Analytics & Attribution at Google . . . . . . . . . . . . . . . . . . . . . . . . . . "When you hire Bill Latocki you get a spirit of excellence and speed. I entered the race with only 2 weeks to campaign before the election. My placards, palm cards and flyers were designed, printed and delivered days before the convention. The comments I heard most often from the delegates were that my marketing material was the best of all the candidates. Bill will make you and your message leap off the page." – Mark Gurley, . . . . . . . . . . . . . . . . . . . . . . . . . . "I've worked with Bill Latocki for the past 30 plus years and believe that he truly has the "creative gene" in his DNA. Over the years he has produced outstanding company logos, advertising material, and corporate newsletters for me. It's been a pleasure and a privilege to know and work with him." – Judith Bondie, Vice President BioAvrion, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . "You're a very talented person, Bill. You also have a great positive attitude. It's really been a joy working with you. Thanks again...and all the best," –Susan Drummond, Ron Hazelton HouseCalls (TV show) . . . . . . . . . . . . . . . . . . . . . . . . . . "Bill Latocki always comes up with very creative ideas and designs for us. His copywriting is engaging and the graphics are have just the right look. Over the years he has helped brand and grow our business with the logos, web graphics, and ad pieces. Plus, he is very user friendly and great to work with" –John Yoder, President, Funny Business Agency, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . "The newspaper has never looked so good and most of the credit goes to you and your professional design and suggestions. Wendy and I are very pleased with how much you have done to help us move forward. We have had literally hundreds of positive comments and we always give you credit and recommendations for what you have done for us, thanks so much." – Bob Nester, Owner/Publisher The Sun Times News . . . . . . . . . . . . . . . . . . . . . . . . . . "I am so impressed! This is just the most beautiful (book) cover. You are a blessing! - IT IS GORGEOUS!!!" - Alex Weddon, author and publisher (books and newspapers). . . . . . . . . . . . . . . . . . . . . . . . . . . "When we exhibited at a conference, one of our fellow exhibitors came up to us and said, "Jacoby, I hate you!" He was implying how jealous he was of the look of our exhibit you designed! Also, the ad, It's SUCH a great ad, Bill. You do such fabulous work. And I’m not just saying that. Thank you, thank you, thank you!!" –Michaella Jacoby, Director, Lifesong Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . "Bill Latocki has been a key in the workings of Transformation Michigan since he came on our board in 2006. His skills in design have created much of the brand for the vision and mission of our ministry. His keen insights have been implemented in many ways and our newsletter list has grown immensely the last two years because of his direct help. I highly recommend Bill because he is a man of action who keeps his word. He is committed to excellence." –Rick Warzywak, Executive Director, Transformation Michigan . . . . . . . . . . . . . . . . . . . . . . . . . . "Wanted to call and tell you some good news. The signs that you designed and we're using are getting a lot of really good comments and feedback. And our newest agent just loves them. He used to work for [VOID] Realty, a nationwide franchise, a real big company and he had their signs, which are kind of boring, and I hate their signs. I think they are the worst real estate signs in town. He has been putting up his new Production Realty signs all last week and he says he is getting more calls in one week then he has had in the last six months. And he thinks that is only because of the yard signs. He said the signs look so much nicer and cleaner, they stand out, they "pop" better, and so anyways I thought that was cool and that is all because of you. So I just want to say, "thanks", alright? - Ben Latocki, Owner/Broker, Production Realty . . . . . . . . . . . . . . . . . . . . . . . . . . "I trust your creativity for whatever project we are working on; I know you will come up with just the right solution. You can cross over into any industry, as well. You have impeccable work ethic and are totally trustworthy. Thank you, Bill!!" - Jean Mehi, Ignited, non-profit org . . . . . . . . . . . . . . . . . . . . . . . . . . "Bill is a man of unquestionable integrity…at every task he wants success for everyone working around him." – James Osborne . . . . . . . . . . . . . . . . . . . . . . . . . . "Another Cornerstone first this year was a special photography class & seminar taught by Bill Latocki. Mr. Latocki, a professional photographer and our Cornerstone photojournalist for many years, offered a hands-on, 5 sessions workshop for aspiring photographers. We were overwhelmed by the response - over 80 people participated in Bill's photography class (final count: 88). We can now count on hundreds of excellent images coming from his class as well." –John J. Thompson, President, E One Publishing, Nashville. . . . . . . . . . . . . . . . . . . . . . . . . . . WHO IS THIS MR. NICE GUY? Please read my drumming/percussion testimonials HERE. |
No joke. In order to do that for my clients I often find myself doing some pushing and prodding to gain clarity and productivity. I have the ability to extract a company's objective, mission statement, goals, market benefits and real needs and then communicate that effectively back to their market. In the end it is RESULTS that they really want. That's what I deliver.
HOW IT BEGAN: It was the fall of 1974. Sick of working for an inconsiderate and incompetent employer, I walked away and became self-employed as a full-service ad agency and design studio and I never looked back. I was wired to do this from birth. My first piece of equipment was an answering machine. I already had a camera, drawing board, plenty of "press type" and clip art. My very first message on the answering machine was a new client that hired me to do a national ad in Fortune Magazine. I was off and running.
Apparently I started my advertising career as a model in an ad. The little squirt standing in the door is me.
Today I am a grumpy old fart - but still kicking out the jams and ruling the streets. I get things done. I get results for my clients. [Shown here fake-diving a Rizzo Environmental Services truck without permission.]
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