This is what I love to do:

Branding, Brand Management,
​Naming, Slogans, Logos/Identities
Marketing, Advertising & Consulting
Graphic Design/Creativity
Website Design
Copywriting
Photojournalism
​Photography
Videography
Aerial Imaging
Package Design
Publication Design/Branding
Publication Marketing
Event Marketing & Management
Trade Show Booth & Banner Designs
Signage/Vehicle Graphics
​Political Advertising
Seminar Leader
​Husband, Father, Grandfather
Worship Artist/Leader
Ministry Leader
Fun Instigator
Percussionist/Drummer
​

William A. Latocki ~ Biography

Bill Latocki has been self-employed full-time or part-time since September, 1974, in the professional fields of advertising, marketing and the creative communication arts.  From managing a one-stop-design-printshop to Director of Corporate Communications for 2 highly successful corporations, to owning and operating a 7-person staff full-service ad agency, he always stayed on target to his passion of getting RESULTS for his clients.

Today he is a one-man ad agency with over 46 years of hands-on experience in a broad range of services. His multi-tasking skills offer a strong advantage to his clients. With Bill you have the ad agency president, marketing director, creative director, senior designer, copywriter, web designer, photographer – all in one person.  This multi-talent in one person allows for greater effectiveness and speed in serving his clients.

His years, depth, and range of experience helps bring results to his client’s marketing, advertising and promotional efforts. Bill has sat on “all 3 sides of the desk” as he describes it: he managed senior level corporate communication and marketing departments of corporations, he managed senior level advertising sales and communications for a publishing company, and he owned a full-service ad agency throughout it all.

His enthusiasm for helping his clients meet their objectives is real and genuine and that is the key to his success for them. Bill says: “I enjoy what I do and I love to help others succeed.  I am dedicated and enthusiastic about my services for my clients. Results are all that matters. And I get things done.”


Additional background:

Bill married his wife, Kathy, on New Years Eve, Dec. 31, 1974. Kathy & Bill have 4 grown successful children and 6 grandchildren. They previously operated two faith-based ministries: NewJackson.org and WellspringPraise.org. Bill is on the board of directors for the Transformation Michigan ministry and Kathy was previously on the board of Lazy B’s Ranch for Kids – both are 501[c]3 non-profit organizations. Bill also performs percussion and/or drums on a regular basis for his Wellspring Praise ministry and several other musical groups, ministries or organizations. He is percussionist/drummer for JazzPraise and regularly sets in and jams with many other bands and gigs.  [see more at > PERCUSSION PAGE]

Bill has served, with his creative arts and marketing services, several faith-based or social organizations such as: MarkDrake.org, Make Michigan Great Again, New Jackson, MICHOP: Michigan Capital House of Prayer, Citizens for Traditional Values, Adopt-a-Cop, Together We Can Make a Difference, First Century Ministries, Kim Clement Ministries, Lifesong Entertainment, Lazy B’s Ranch, Cornerstone Festival, Transformation Michigan, Riethmiller Papa New Guinea Missionaries, Student Statesmanship Institute, Merging Streams Commonwealth, Mark Gurley Ministries, and several others.

In the past Bill has served as a precinct delegate for 4 terms, 2 years as a volunteer for Prison Fellowship ministry, seminar leader with “101 Ad Tips” and “How to See” photography seminars, and co-chairman of an industry’s association’s advertising and public relations committee. 


Career Resume:

​President, Senior Creative Director
LATOCKI COMMUNICATION ARTS AGENCY  - Currently
[ I have been self-employed full-time or part time since September, 1974 ]

Director of Marketing & Communications / Part Owner
AIRSPORTS TECHNOLOGY LLC  Ann Arbor, Michigan
August, 1998 - May 1999

Director of Corporate Communications
EXTANG CORPORATION  Ann Arbor, Michigan
April, 1996 - August, 1998

Creative Director, Sales & Promotion Manager, Advertising Manager
SCOTT ADVERTISING & PUBLISHING CO., INC.  Livonia, Michigan
May, l985 - April, 1996

Director of Corporate Communications
APPLIED INTELLIGENT SYSTEMS, INC. Ann Arbor, Michigan
January, l984 - March, l985

Corporate Vice President, Senior Creative Director
KENNEDY ADVERTISING, INC.  Ann Arbor, Michigan
Previously my own agency as listed below.  October, 1981 - October, 1983

President, Senior Creative Director, Owner
LATOCKI-SABOURIN ADVERTISING Ann Arbor, Michigan
Previously ADVERGRAPHICS, LTD.
September, 1974 - October, 1981 = 7 years

General Manager, Creative Director
PHOENIX SERVICES, INC. Ann Arbor, Michigan
June, 1974 - September, 1974

Graphic Arts Director
ANN ARBOR TASK, INC. Ann Arbor, Michigan
May, 1973 - May, 1974

Advertising Director
CHAMPIONS ON FILM, INC. Ann Arbor, Michigan
A division of School-Tech, Inc., a Don Canham Company
August, 1972 - January, 1973

Other Experience:
Co-chairman of an Industry Association’s Advertising & Public Relations Committee
CERAMIC ARTS FEDERATION INTERNATIONAL

Seminar Leader at Conventions, Corporations, Colleges, Associations & Festivals
“101 ADVERTISING TIPS”
“HOW-TO-SEE with PHOTOGRAPHY”
​