"Comments from current and past clients speak volumes about what I can do...and how I approach serving them."

"I am convinced you are one of the most talented creative ad layout and concept specialists. You have become an extension of the company through all of your work and accomplishments for Extang over the years. Your skills and talents have blessed this company; given it a look that is unique and powerful."
Richard Borer, former Vice President of Sales and Marketing, Extang Corp. (automotive aftermarket products)

"These figures translate into a registration rate of nearly double our usual rate...I think you've helped to cure our registration blues and taken care of the product differentiation problem at the same time."
Chris Siegel, Program Coordinator, University of Michigan Division of Management Education (executive seminars)

"Hiring Bill to create our corporate image has been one of the best investments we've made. After years we like our logo as much as we did in the first week. We continually receive positive feedback from third parties...our prospects and customers always assume we're a much larger company than we are. I consider myself very fortunate to have met Bill. There's no question that he's helped our business and he's helped me project the high-quality image that I want for my company."
Carol Seidl, President, Genitor Corporation (software firm)

"I felt compelled to send a note of thanks and appreciation for the superhuman efforts and for maintaining Briarwood's high taste level and image...Briarwood would be hard pressed without you."
Timothy J. Grimske, Director of Sales, Promotions & PR, The Briarwood Mall (regional indoor mall of the Tauman Co.)

"We have had nothing but compliments about the ad and we all think it's quite nice. Thanks so much for doing such a great job."
James V. Scatena, President & COO, Mayco Colors (consumer arts & crafts manufacturer)

"Just a quick note to say you did a great job with the front page photojournalism spread in the McDonough Democrat. Thanks for making a tremendous difference in our community's understanding of the Cornerstone Festival."
Rollene Storms, Contributing Editor, The McDonough Democrat (newspaper)

"Bill, you are one of the most important parts of our Miniature Collector (magazine) team! Thanks for everything.
Ruth Keessen, Publisher & Co-Owner, Scott Advertising & Publishing Co. (magazines & books)

"At first the prospect of seeking out a suitable advertising agency seemed overwhelming. But, during Mr. Latocki's interview, however, the choice seemed to make itself. My staff and I were immediately impressed with his enthusiasm and the creativity evidenced in his portfolio. He strives to create and open channels of communication between himself and his clients to assure product integrity. His finished concept reflects our product and our philosophy and proves the full responsibility Mr. Latocki takes for his craft."
William R. Stewart, President, Stewart Systems, Inc. (professional training programs and seminars)

"We enjoy our relationship because his company is small, giving us good personal attention, and is very creative...He can listen and key in on our features then exploit these features for very effective ads and promotional pieces."
William T. Baker, Director Marketing & Sales, Sensors, Inc. (manufacturer of infrared detectors)

"We have been very pleased with the logo and his "total" approach philosophy in the design area. I recommend his work highly."
Richard D. Meyer, Executive Director, The Professional Theater Program of the University of Michigan

"The performance of Mr. Latocki has been outstanding in his conception of creative marketing and media advertising ideas and his unique and varied approaches for influencing customers. Professionally and personally, Mr. Latocki is very easy to work with and very productive. He is especially sensitive to our market's point-of-view and requirements. His advice has repeatedly helped up to avoid imposing our personal bias...His enthusiasm and capability for turning our excellent quality work in keeping with deadlines has been impressive."
Orval R. Feather, President, Pure Water Processing, Inc. (consumer products)

"The responses to the ad has been very good with over 160 inquiries as of this date. This is very good in view of our very select market for our products."
William E. Tupper, President, Dapco Industries (valves and fittings for O.E.M. markets)

"Your creative talents pulled us through, with a clear, concise and informative ad...and we're confident in your ability and expertise in representing DMW as our agency."
Pat Koschalk, Marketing & Sales Director The DMW Group, Inc. (software & consulting firm)

"Your agency appears to be well organized, efficient, and fueled by a spontaneous love of your work."
Kathleen M. Rusling, Advertising Director, First Federal Savings of Lenawee (financial services)

"The ad you prepared was very well done and has apparently been very effective. Sales have been excellent since the ad began running."
Horace Work, President, The Garden Works, Inc. (consumer gardening products)

"He is acceptable to innovative ideas and often offer suggestions...he takes a personal interest in our ideas and overall goals. Mr. Latocki often "goes the extra mile" to get the job done.
Martha A. Hunt, Employee Communications, Northern Telecom (telecommunications equipment)

AS A SEMINAR LEADER:

"...thank you for your excellent presentation (101 Ad Tips) at this year's Distributor Convention in Las Vegas. Your contribution helped make the convention interesting, motivating and a very worthwhile experience for our distributors. I'm sure they will be using your ideas and suggestions to help grow their businesses."
Rochelle Henslee, Regional Account Manager, Duncan Enterprises (consumer craft products)

"Thank you so much for presenting (101 Ad Tips) at my marketing class. What you had to say was both informative and interesting. I really appreciated you sharing your "commonsense" philosophy and your experiences...you were a blessing!"
Michelle Dawson, Communications Professor, Spring Arbor College

"Thank you for speaking at our Michigan State University's Extension course (with "101 Ad Tips"). Class participants learned a great deal from your presentation. Note their comments: "...very informative and helped me a lot... ...provided answers firsthand."
Allyson Know, Community Development Agent, Michigan State University Extension, Washtenaw County (adult seminars)

"...thank you once again for speaking at the 1997 SEMA Convention's Catalog Seminar in Las Vegas (using the 101 Ad Tips). The feedback I received from the marketing services manager was outstanding! He informed me that our seminar was one of the most highly attended (sold-out, over 300, with standing room only!)."
Russ Herriott, President, Sports & Entertainment International (professional motor racing promotions)

AS A MANAGER:

"...he has proved to be both inspirational and supportive in my work. Mr. Latocki has a unique vision for communicating a feeling, message, or concept to any audience. He handles multiple projects at one time and deals with each client on a personal level to best fill their needs. If I had to list his finest qualities, they would be: his creativity, fairness as a manager, and his self-taught ingenuity. It has been an enriching and educational experience working with him.
Connie Carley, Art Director Books Division, Scott Advertising & Publishing Co.

"I really appreciate everything you've done as my boss and a friend. Your energetic, creative and super personality have been an inspiration to me! I wish you all the best of everything always because you definitely deserve it!"
Athena Kapousis, freelance creative arts services

AS A STUDENT:

"...he easily soils his pants when suddenly startled. Yet he has a cheerful and positive outlook just the same."
Mrs. Hotlenbacher, Kindergarden Teacher ...you see, I figured if you were nuts enough to read this far I should make it worth it.