"I have been blessed to have sat on all 'three' sides of the desk: Agency, Client, Media.

It has given me great insight into how I solve my clients' problems."

CAREER OVERVIEW:

President, Creative Director
WILLIAM A. LATOCKI, COMMUNICATION ARTS AGENCY Grass Lake, Michigan
May, 1999 - Present
(NOTE: I've been self-employed full time. part time, or freelance since September of 1974)

Director of Marketing & Communications
AIRSPORTS TECHNOLOGY
Ann Arbor, Michigan (previously a client)
August, 1998 - May, 1999

Director of Corporate Communications
EXTANG CORPORATION
Ann Arbor, Michigan (previously a client and now an active client)
April, 1996 - August, 1998

Creative Director, Sales & Promotion Manager, and Advertising Manager
SCOTT ADVERTISING & PUBLISHING CO. Livonia, Michigan (now a client)
May, l985 - April, 1996

Director of Corporate Communications
APPLIED INTELLIGENT SYSTEMS, INC.
Ann Arbor, Michigan (previously a client)
January, l984 - March, l985

Corporate Vice President,
Senior Creative Director
KENNEDY ADVERTISING, INC.
Ann Arbor, Michigan (Previously my own advertising agency as listed below)
October, 1981 - October, 1983

President, Senior Creative Director
(SEVEN YEARS SELF-EMPLOYEED)
LATOCKI-SABOURIN ADVERTISING
(Originally known as ADVERGRAPHICS)
Ann Arbor, Michigan
September, 1974 - October, 1981

General Manager, Creative Director
PHOENIX SERVICES, INC.
Ann Arbor, Michigan
June, 1974 - September, 1974

Graphic Arts Director
ANN ARBOR TASK, INC.
Ann Arbor, Michigan
May, 1973 - May, 1974

Advertising Director
CHAMPIONS ON FILM, INC.
Ann Arbor, Michigan
A division of School-Tech, a Don Canham Co.
August, 1972 - January, 1973

Other Experience

Seminar Leader at Industry Conventions, Private Corporations, Colleges, Civic Groups
"101 ADVERTISING TIPS"
"HOW TO REALLY SEE" (PHOTOGRAPHY)

Cochairman of an Industry Association's Advertising & Public Relations Committee
CERAMIC ARTS FEDERATION INTERNATIONAL

Official Photographer
& Public Relations Journalist
ANNUAL CORNERSTONE FESTIVAL

Precinct Delegate - Elected Four Terms

Prison Ministry - 2 years / Federal Prison
(I was an outside volunteer...really, outside volunteer, ask my wife)

Professional Percussionist - Drums and hand percussion instruments, VW interiors, etc.